How to Navigate Pricing During Disinflationary Times
Although inflation rates are down, businesses should resist the urge to ease up on pricing management. With deft and adaptable pricing strategies, companies can thrive through economic uncertainty, as the authors explain.
Pricing is an Open Game
AI is changing the nature of the pricing game. But pricing is a special kind of game with unique characteristics that make designing pricing AIs a challenge. In this article, the author explores the elements and contributing factors of the pricing game and explains the critical capabilities pricing AIs need to have in order to be successful.
Understanding Price Elasticity Models: A Comprehensive Cutting-Edge Guide
Price elasticity models provide valuable insights into consumer behavior and market dynamics. By quantifying the responsiveness of demand to price changes, businesses can develop more effective pricing strategies, optimize promotional efforts, and drive revenue growth with dynamic pricing. Understanding and applying price elasticity concepts empower businesses to make informed pricing decisions in an ever-changing marketplace, as the author explains.
How to Create a Competitive Advantage with Innovative Pricing
In this article, we explore how innovative pricing models are becoming the new source of competitive advantage. The pay per use / wash / mile pricing model is used as an example to deep dive the topic. Several cases have been taken from the book “The Pricing Model Revolution” to present how companies of different industries and regions successfully applied the model to reach a competitive advantage.
Perfect Your Promotion for Revenue Growth
The current retail environment is demanding and optimizing promotional activities involves a tricky balance. Promotion strategy is a ground where every brand must tread carefully. In this article, the author presents a framework for analyzing past promotions, optimizing your promotions process, and building an approach for success and revenue growth. Although targeted to B2C and retail markets, this article contains insights that can be employed by pricers in multiple industries.
Lessons from a Career Pricer
Despite the wealth of evidence to prove how valuable price, margin, and revenue management are, businesses are still struggling with implementing successful programs and strategies. In this article, the author combines his nearly two decades of pricing experience to share a few thoughts as to why these programs fail and a few suggestions on how to successfully embed these programs into your business.
Online Pricing Courses
The PPS online pricing training platform was specifically designed to help you increase your pricing intelligence and maximize your potential within your organization. With over 40 professionally crafted pricing courses, PPS is equipped to cover all of your pricing and business training needs.
We proudly offer the Certified Pricing Professional (CPP) designation, the recognized industry standard for pricing expertise and excellence. You can achieve your CPP at our live PPS Workshops or from the comfort of your own home or office with on-demand online courses!
“There is no other organization that has PPS’s ability to discuss and train on pricing with authority.”
— Stephan Liozu, Ph.D., CPP, Founder of Value Innoruption Advisors, Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management