Author: Tim J. Smith, Ph.D.
Management deserves clarity from their revenue variance analysis, especially if the variance analysis is used in making compensation, budgetary, and personnel decisions. In this article, the author provides examples of best practices in performing and delivering these analyses. Tim J. Smith, Ph.D., is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, Academic Advisor for the Certified Pricing Professional (CPP) designation, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). He can be reached at tsmith@wiglafpricing.com. Smith will also lead …Read More



