Taking as examples best practice case studies in B2B and B2C pricing, we learn how to use pricing strategy and pricing processes to improve profitability. In this course, you will learn about proven pricing tools and innovative pricing strategies. We will review which elements of the pricing strategy to change during recessionary times.
We will also highlight available opportunities for companies with the insight and discipline to implement creative pricing strategies. You will gain insights about what you can do to improve pricing capabilities of your own organization. A checklist, which has been tested in +50 B2B and B2C pricing projects, summarizes key take-aways to implement main learnings.