Behavioral Pricing

Article archives from the Pricing Pricing Society

Psychological Price Points?? How Unfashionable, Says Dollar Tree

Dollar Tree, Inc., has recently done the unthinkable: it raised prices on many items from $1.00 to $1.25. If the price that's in the company name, on the wall, on the corporate letterhead, and is seemingly the brand won't stand, what next? In most business-as-usual environments psychological price points like “everything is $1” have a role to play. However, the current environment is anything but business-as-usual, as the author explores.

By |2022-10-27T20:20:09+00:00January 31, 2022|Behavioral Pricing, CPG Pricing, Pricing Articles|0 Comments

Case Study: 36% Higher Portfolio Value with Behavioral Selling

In this case study, the author outlines a portfolio optimization project for Oberbayerische Volksblatt (OVB) Rosenheim. This project helped the company transition from a confusing showcase of possibilities to a subscription store that helps customers decide. The emphasis on behavioral selling has increased the company’s portfolio value by 36%.

By |2022-04-11T15:45:09+00:00November 30, 2020|Behavioral Pricing, Pricing Articles|0 Comments
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