Consumer Pricing

Article archives from the Pricing Pricing Society

Sympathetic Pricing: Create Brand Supporters

In this article, the authors examine three types of sympathetic pricing - painkiller pricing, compassionate pricing and purposeful pricing – and demonstrate how companies have used these pricing tactics to increase both brand trust and brand loyalty. By applying sympathetic pricing, you can turn a negative experience for a customer into a positive one, thereby giving the customer a positive contact moment with your company, as the authors explain.

By |2022-05-14T17:55:24+00:00July 31, 2019|Consumer Pricing, Pricing Articles|0 Comments

It’s Time to Ban Hidden Fees

Bait-and-surcharge pricing, marketing an attractive price to gain consumer interest and adding mandatory fees at the time of purchase, is becoming the norm in many industries. In this article, the author explores this tactic and why it is unethical, but also why it is difficult for companies to abandon due to the effects it has on market competition and customer perception.

By |2022-05-14T20:17:58+00:00March 31, 2019|Consumer Pricing, Pricing Articles|0 Comments
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