Currency depreciation creates a tough environment for pricers, especially those operating in multiple international markets, but there is a plus side in terms of maintaining profitability rather than slashing prices. Unless a competitor has a very different production structure, it is unlikely it has a substantial competitive advantage under currency depreciation, which means they are facing the same challenges that you are. All in all, the price pressures caused by a depreciating currency are fairly favorable for avoiding a price war if you know how to handle the situation, as the author explains.