Customer Value Management

Article archives from the Pricing Pricing Society

The KISS Principle In Customer Value Management

In pricing, there are two types of complexity. Good complexity can lead to competitive advantage if you can make it simple for customers to absorb. Bad complexity can frustrate potential customers and cause them to seek another solution. In this article, the author provides best practices for making your differentiators and value drivers easy for customers to understand.

The Balancing Act Between Customer Experience and Price

Customer experience can absolutely be the competitive differentiator for your company. However, many companies don’t feel they’re getting the best business results from customer experience because of the costs of implementing CX. On the other hand, if you do it right, it will drive the positive impact you seek, as the author explains.

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