Digital Pricing Archives - Pricing Articles from Professional Pricing Society

Excerpt from “Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“

This article is an excerpt from the author‘s successful pricing book - "Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“ – the second edition of which has recently been released in English and is now available for purchase. The excerpt focuses on how digitization influences all aspects of price management, enabling new business models, additional revenue streams, greater integration of customers into business processes, innovative price models, and more.

By admin|2023-03-27T22:45:57+00:00March 31, 2023|Digital Pricing, Journal of Professional Pricing, Pricing Articles|0 Comments

Achieving Digital Pricing Excellence

Digital pricing transformations are crucial drivers for profit improvement. However, without a clear commercial focus, these projects fail. To become a Pricing Star, companies need to clearly define their commercial strategy, pricing structure, and digital needs. Only once their commercial and digital roadmaps are in sync can firms start reaping the benefits of digital pricing, as the authors explain.

By admin|2022-04-07T20:18:26+00:00December 31, 2021|Digital Pricing, Journal of Professional Pricing|0 Comments

Pricing and Digitization: Parallel Journeys to Success and Survival

Digital transformation is a broad term used to refer to significant technological changes across human resource, supply chain, customer service, marketing, and finance systems. As a company digitizes, they can increase their capability to monetize assets and optimize their existing data to better inform pricing decisions (and value capture). This in turn makes pricing a prospective part of the transformation journey, as the author explains.

By admin|2022-04-08T14:45:59+00:00December 31, 2021|Digital Pricing, Journal of Professional Pricing, Pricing Analytics|0 Comments

Digital Pricing Transformations: The Key to Better Margins

Companies can capture hoped-for value from their pricing transformations by matching technology solutions to their unique needs and avoiding common pitfalls. In this article, the authors provide a roadmap for designing and implementing a pricing transformation process and outline potential roadblocks and common mistakes to avoid.

By admin|2022-04-07T17:49:39+00:00February 28, 2021|Digital Pricing, Pricing Articles|0 Comments

Nike: The Dark Horse of Digital Fitness

Nike’s digital strategy has been building towards a dream of personalization at scale. The lynchpin of this strategy is the Nike membership program, which allows Nike to digitize customer interactions. Their app ecosystem allows Nike to collect data on customers that power personalized commerce experiences. One of those apps is Nike Training Club. In this article, the author explores how Nike employs Freemium strategies to engage new users and then moves into personalized subscriptions, product sales and more to maintain customer relationships.

By admin|2022-04-11T16:47:26+00:00October 31, 2020|Digital Pricing, Pricing Articles, Subscription Pricing|0 Comments

Pricing New Digital Products Amidst Uncertainty

Pricing a new product is complex and pricing a new offer during the COVID-19 outbreak is even harder, especially as market research may not be accessible or reliable. In this article, the author outlines the possible challenges that may develop when conducting research for a new digital product during this time period, potential solutions to address and minimize these research challenges, and pertinent feedback from the front-line respondent recruiters and market research panel companies who are conducting research during the COVID-19 crisis.

By admin|2022-04-13T22:33:47+00:00June 30, 2020|Digital Pricing, Journal of Professional Pricing, Pandemic Pricing, Pricing Articles, Product Pricing|0 Comments

5 Ways to Escape Pricing and Sales Pressure through Digitalization

Digitalization is changing the marketplace and new factors are influencing pricing success. Drawing on the results of Simon-Kucher’s Global Pricing Study, this article shares five ways companies can escape growing pressures on pricing and sales by turning digitalization into an opportunity.

By admin|2022-04-12T21:26:50+00:00February 28, 2020|Digital Pricing, Pricing Articles|0 Comments

Digital Pricing: Supporting Better and Faster Pricing Decisions

Digital pricing techniques have the potential to generate sustainable profits for a wide range of businesses, but using traditional pricing models is not an effective method for monetizing innovative solutions based on digital technology. In this article, the author explores examples of companies who have developed pioneering pricing solutions for digital and IoT technology offerings, and provides best practices for developing digital technology pricing strategies.

By admin|2022-04-13T18:15:21+00:00January 31, 2020|Digital Pricing, Pricing Articles|0 Comments

How to Mitigate the Risk in Undervaluing Digital Innovation

As companies move closer and closer to commercializing their digital offer, they run the risk of undervaluing the technology. To mitigate this risk, it’s important to develop a value-based pricing strategy and to consider this strategy from the onset of the advanced solution, rather than as an afterthought. In this article, the author presents strategies to help your organization determine a fair economic value for your advanced solution.

By admin|2022-05-26T20:49:02+00:00June 30, 2019|Digital Pricing, Journal of Professional Pricing, Product Pricing|0 Comments

Cloudified Pricing – Coming to an Industry Near You

Regardless of industry, companies need to better understand and more confidently embrace the ways in which subscription- and consumption-based models will change their business, the new strategies that will apply, and the new practices they will need to establish, as the authors explain.

By admin|2022-05-26T20:36:49+00:00June 30, 2019|Digital Pricing, Journal of Professional Pricing, Subscription Pricing|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.