Every e-commerce manager strives (or rather should strive) to boost conversion rates while still keeping margins intact. But let's face it, it's a tricky one. More often than not, you gain one while losing the other. But it doesn't have to be this way. With the awareness of your products' price sensitivity, you can increase conversions without sacrificing your margins, as the author explains.
For retail and e-tail businesses, there are significant benefits to working with pricing analytics experts who have high-level pricing analytical skills and can use a company’s data to inform pricing and create new pricing opportunities, especially in the areas of e-commerce and competitive intelligence. In this article, the author presents best practices for applying pricing analytics tactics to large, dynamic retail businesses which can be used by pricers operating in these markets.
Bryan Eisenberg recently published the book “Be Like Amazon: Even a Lemonade Stand Can Do It” (co-authored by Jeffrey Eisenberg and Roy H. Williams) outlining some of the eCommerce giant’s most successful strategies. In this article, the author explores some of Amazon’s pricing strategies outlined in the book, and provides tips for how eCommerce pricers can implement these strategies in their own pricing tests.
Why are brick-and-mortar retailers, such as Walmart and Target, having so much trouble succeeding in e-commerce sales? Why do their in-store customers not translate to online customers? In this article, the author explains why the web is a harsher environment than traditional brick-and-mortar, and presents steps retailers like Walmart can take to increase success online.