Although inflation rates are down, businesses should resist the urge to ease up on pricing management. With deft and adaptable pricing strategies, companies can thrive through economic uncertainty, as the authors explain.
In this article, the author discusses how Business-to-Consumer (B2C) companies can apply tactics in pricing, sales, and marketing to edge out competitors and find success during times of volatility. Consumer business executives must continue to invest in sales and marketing budgets and apply them strategically. Similarly, leaders must know how to respond quickly to address and capitalize on changing consumer spending behaviors, as the author explains.
Supply chain disruptions, rising energy costs, and increased consumer demand are driving inflation rates up to levels not seen in decades. However, even after months of increases, many companies are struggling to respond effectively to the situation. To learn more about their perspective, Simon-Kucher & Partners undertook a global Inflation Pricing Study and developed this 9-step process for companies trying to navigate pricing amidst these economic challenges.
China’s 2020 NRDL (National Reimbursement Drug List) process has been unfolding since July this year with a number of new changes and interesting twists. Based on the authors’ experience and observations, as well as ongoing discussions with key players and stakeholders in the industry, they have identified three themes and made five predictions on the likely outcomes of 2020 NRDL process.
Tariffs generate seemingly endless complexities, which change by the month and muddy the waters of any coherent pricing strategy pricing teams try to implement. What can pricing professionals do right now to preserve margin, maintain volume and remain compliant with audit requirements? This article outlines recommendations that have been developed through first-hand experience with customers dealing with tariffs in multiple industries.
Many companies make the mistake of keeping their pricing strategy sedentary as they expand to different markets. However, there are many types of robust pricing research that your business should conduct before entering new markets. In this article, the author explores the importance of one of the most critical elements of this research: psychological pricing in your target market.