Although inflation rates are down, businesses should resist the urge to ease up on pricing management. With deft and adaptable pricing strategies, companies can thrive through economic uncertainty, as the authors explain.
In this article, we explore how innovative pricing models are becoming the new source of competitive advantage. The pay per use / wash / mile pricing model is used as an example to deep dive the topic. Several cases have been taken from the book “The Pricing Model Revolution” to present how companies of different industries and regions successfully applied the model to reach a competitive advantage.
The future of industry-leading companies is the value-based organization. Those companies will have an ongoing process of understanding customer needs, using that understanding throughout the organization, understanding competitors’ capabilities, and having a process to absorb that and know how to react to those things – and how to build and go to market relative to those changes, as the author explains.
In this paper, the author explores the concepts of carbon pricing, true pricing and their relationship with product pricing highlighting its benefits, challenges, and potential solutions.
The natural reaction in times of crisis is to increase discounts and to close deals at any cost to keep the lights on. There are things you can do without giving away the farm. Pricing can be a creative and innovative tool to accomplish remarkable success while delivering more value to your customers and prospects, as the author explains.
Author: Marcelo Krybus, CPP Proper control and analysis are indispensable [...]
In recent years, globally significant events have dramatically impacted supply chain related costs obliging many businesses to substantially increase their prices. The magnitude of price adjustments was so unprecedented that many organizations lacked the necessary experience to manage their offerings effectively in rapidly changing market conditions. This resulted in some companies failing to increase prices sufficiently, foregoing profit due to fear of lost sales, whilst others hit an inappropriately high price-point, to the detriment of sales. Many businesses ended up in a bedlam of distorted value propositions, incomprehensible price structures across markets and channels, and hence sub-optimal market competitiveness. Now, as the economy and markets start to recalibrate, there is urgency for businesses to rationally revisit pricing. The current article discusses some of the price analytics that could help on the way. They could form, as the author explains, a formidable basis for the application of AI – based pricing.
The Professional Pricing Society’s December 2023 survey of pricing professionals received 752 responses from a cross section of industries across the globe. The mission of PPS is to nurture the global community of pricing professionals and to disseminate pricing expertise throughout the business world. As part of this mission, we conduct surveys as a free benefit to our members with the hope this research provides useful insights, including where pricing stands as a career option, the most- and least-favored aspects of pricing roles, pricing’s current status in the business world, and much more.
This article delineates a comprehensive playbook elucidating the optimal approach for companies to navigate the intricacies of pricing during inflationary times.
Special pricing challenges emerge in markets marked by disruption for both incumbents and the new disruptive entrant. When faced with a disruptive threat, incumbents can perceive a no-win situation. For the disruptive new entrant, there are also critical problems to solve. The goal of this whitepaper is to help firms navigate the pricing challenges associated with both the incumbent and disruptor positions in markets undergoing disruptive innovation.