Online Pricing

Article archives from the Pricing Pricing Society

How Retailers Should Think About Online Versus In-Store Pricing

In this article, the author examines the growing challenges retailers are facing in pricing for both brick-and-mortar and online customers. To succeed in the modern world of retail, the author explains, executives need to embrace web and in-store as unique operations that cater to customers with different needs and price sensitivities.

By |2023-11-05T20:20:00+00:00February 28, 2017|Online Pricing, Pricing Articles, Retail Pricing|0 Comments

How Walmart Can Start Competing Online

Why are brick-and-mortar retailers, such as Walmart and Target, having so much trouble succeeding in e-commerce sales? Why do their in-store customers not translate to online customers? In this article, the author explains why the web is a harsher environment than traditional brick-and-mortar, and presents steps retailers like Walmart can take to increase success online.

By |2024-02-25T19:57:23+00:00January 31, 2016|eCommerce Pricing, Online Pricing, Pricing Articles|0 Comments
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