Open AI systems have a major role to play in pricing. But, for now, human experts are still needed to wield this powerful new tool, as the authors explain.
Generative Artificial Intelligence (AI) is attracting a lot of interest as an innovation platform. How will generative AI be used to create value? How will that value be priced? Artificial Intelligence (AI) will rewrite the software business as we know it, including how we understand value and use it to price. The model driven approach to pricing will accelerate rapidly, fed by AI generated models, as the author explains.
In this article, the author explores key questions that businesses need to ask when deploying sophisticated price optimization methods driven by machine learning, algorithms and artificial intelligence (AI) solutions.