Pricing and Sales

Article archives from the Pricing Pricing Society

Customer Lifetime Value: The Sales and Marketing North Star

Stephan M. Liozu, Ph.D. (, is the Founder of Value Innoruption Advisors, a consulting boutique specialized in value-based pricing, industrial pricing, digital and subscription-based pricing. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, a certified Price-to- Win instructor, and a Strategyzer Business Model Innovation Coach.

Pricing is a People Game: Why data alone will not help us boost profits

As pricers, we are analytics people and get very excited about the data that we collect and analyze, only to be frustrated when the rest of our organization doesn’t understand our enthusiasm for our data analytics and resulting pricing strategies. How do we take our insights and convert them into initiatives that our whole organization will support?

By |2023-10-29T21:11:01+00:00October 31, 2018|Data-Driven Pricing, Pricing and Sales, Pricing Articles|0 Comments

Pricing and Salivating Dogs

In this article, the author explores poor practices in pricing, billing procedures and organizational structures that have led to the recent demise of seemingly successful law firms. This industry specific pricing example provides both warning signs and pricing advice that can be applied by pricers in multiple industries.

By |2023-11-05T18:51:18+00:00January 31, 2017|Pricing and Sales, Pricing Articles|0 Comments
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