Pricing and Sales

Article archives from the Pricing Pricing Society

Customer Lifetime Value: The Sales and Marketing North Star

Stephan M. Liozu, Ph.D. (sliozu@gmail.com), is the Founder of Value Innoruption Advisors, a consulting boutique specialized in value-based pricing, industrial pricing, digital and subscription-based pricing. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. He is a Certified Pricing Professional (CPP), a ProsciĀ® certified Change Manager, a certified Price-to- Win instructor, and a Strategyzer Business Model Innovation Coach.

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