Pricing Articles

Article archives from the Pricing Pricing Society

Supply Chain Crisis: Defining Better Pricing Principles for B2B Companies

As 2023 begins, many B2B companies are still experiencing the effects of the supply chain crisis that defined much of 2022. Unfortunately, there is no single one-size-fits-all solution to tackling the pricing implications of the current global supply chain crisis. However, by applying the pricing principles in this article, B2B companies can deliver better results in the near term and be better prepared for future supply chain challenges, as the authors explain.

By |2023-01-30T18:07:48+00:00January 31, 2023|B2B Pricing, Pricing Articles, Supply Chain Pricing|0 Comments

Power of Pricing Analytics in Retail and E-Tail Decision Making

For retail and e-tail businesses, there are significant benefits to working with pricing analytics experts who have high-level pricing analytical skills and can use a company’s data to inform pricing and create new pricing opportunities, especially in the areas of e-commerce and competitive intelligence. In this article, the author presents best practices for applying pricing analytics tactics to large, dynamic retail businesses which can be used by pricers operating in these markets.

Managing Pricing Complexity can Become an Advantage

There is no denying that pricing is the most complex discipline in an organization. However, your customers do not care about your complexity. They do not want to be on the receiving end of it. They have options and will clearly move on to another vendor. So how do you manage the pricing complexity that is increasing daily in these changing market conditions?

By |2023-01-30T18:01:03+00:00January 31, 2023|Price Management, Pricing Articles, Pricing Strategy|0 Comments

Pricing Pains are Hiding in Your Dated ERP

Enjoy this throwback article from 2020, recently updated for current context, and one of the most popular Zilliant articles to date. It details how companies tend to shortchange their pricing capabilities by conforming to the limitations of their aging ERP (Enterprise Resource Planning) system, and how a real-time pricing engine offers a way out.

By |2023-01-30T18:11:09+00:00January 31, 2023|Pricing Articles, Pricing Software|0 Comments

Net Revenue Retention Impacts the Value of Your Company

Earlier in November, TechCrunch published an article entitled: “What’s the right NDR target for SaaS startups? And why pricing could be key to moving the NDR needle.” In this paper, the author, who publishes frequently on the topic of Pricing and NDR (Net Dollar Retention or more generally NRR for Net Revenue Retention), explores some of the key points from the article and adds some further thoughts on how pricing and packaging strategy are central to growing NDR. Pricing and NDR is a critical theme for pricing professionals as we go into 2023, as the author explains.

By |2022-12-27T22:12:31+00:00December 31, 2022|Pricing Analytics, Pricing Articles, Pricing Strategy|0 Comments

Price Walls and Demand Curves in Pricing Strategies

In this article, the author explains the concept of price walls – psychological price points where small price changes generate significant changes in sales volume and revenue – and why they – as well as understanding what an actual demand curve looks like for a specific product or product, family, or service – are critical components for developing a successful pricing strategy.

By |2022-12-27T22:04:45+00:00December 31, 2022|Price Elasticity, Pricing Analytics, Pricing Articles|0 Comments

Global Streaming Trends 2022: Subscription Fatigue on the Rise

In this article, the authors reveal and analyze the results of the SKP 2022 Streaming Study. Overall trends show that, even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one-third of users are likely to cancel a subscription in the next year. Experts outline why streaming services need to rethink their monetization models. This article presents insights and strategies for all pricers utilizing subscription and/or usage-based pricing models.

By |2022-12-27T21:59:38+00:00December 31, 2022|Consumer Pricing, Pricing Articles, Subscription Pricing|0 Comments

Getting Everyone Onboard for Price Increases

Customers want the best value, not necessarily the best price. Our job is to justify the price based on the value we deliver. Often customers do not know or purposely ignore this. This includes the product, services, support, and terms and conditions we offer. Getting a lower price from a competitor is not the same as getting the “same value” at a lower price. Knowing and communicating your unique value proposition is key in implementing price increases, as the author explains.

By |2022-12-27T21:54:03+00:00December 31, 2022|Price Increases, Price Management, Pricing Articles|0 Comments
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