Pricing Innovation

Article archives from the Pricing Pricing Society

How to Create a Competitive Advantage with Innovative Pricing

In this article, we explore how innovative pricing models are becoming the new source of competitive advantage. The pay per use / wash / mile pricing model is used as an example to deep dive the topic. Several cases have been taken from the book “The Pricing Model Revolution” to present how companies of different industries and regions successfully applied the model to reach a competitive advantage.

Digital Pill Excitement: Do Payers Share the Same Sentiment?

In this article, the authors examine a recently introduced and highly innovative healthcare product and address significant questions about its pricing potential. Although this article is specific to current events in the healthcare industry, it provides valuable insight for pricers who are pricing innovations or new products in multiple market sectors.

By |2023-10-29T19:44:09+00:00August 31, 2018|Pricing Articles, Pricing Innovation|0 Comments

Three lessons to learn from tech companies

In this article, the author explores how innovation and leveraging of emerging technologies is allowing large technology players to enter and compete in the global telecommunications market, and focuses on the ramifications for operators in the Middle East. Although this article is market and industry specific, it provides a powerful case study for pricers in multiple industries regarding utilizing innovation to gain market and profit shares.

By |2024-02-25T19:08:39+00:00December 31, 2017|Pricing Articles, Pricing Innovation|0 Comments
Go to Top