Pricing Research

Article archives from the Pricing Pricing Society

The Art of Effective Market Research for Pricing

In the realm of market research for pricing, avoiding common pitfalls is essential to deriving true value from the endeavor. The test for market research for pricing success lies in its ability to confidently guide companies toward improved pricing strategy, steady growth, and increased profitability. In this article, the author outlines ten common failures associated with pricing market research and provides best practices for both avoiding these pitfalls and also developing actionable, insightful research for your pricing operations.

By |2023-10-31T16:43:04+00:00October 31, 2023|Pricing Articles, Pricing Research|0 Comments

MaxDiff in Price Research

MaxDiff is a versatile and powerful research technique that can provide valuable insights for new product development. By understanding its theoretical underpinnings, advantages, and applications, as well as the challenges and limitations, researchers and product developers can effectively leverage MaxDiff to make informed decisions and create successful products that resonate with their target audience, as the author explains.

By |2023-09-26T21:49:02+00:00September 29, 2023|Pricing Articles, Pricing Research|0 Comments

Don’t Underestimate the Strategic Value of the Humble Volume Hurdle

Using the standard volume hurdle equation allows a pricing professional to calculate the volume hurdle required for both price increases and price decreases. However, this volume hurdle analysis only considers pure price changes, where nothing changes but the price. It does not take cost changes into account. In this article, the author explains how to expand this equation to account for changing costs, which is a critical consideration for pricers in the current economic environment.

By |2022-11-07T23:18:52+00:00September 30, 2022|Pricing Analytics, Pricing Articles, Pricing Research|0 Comments

PPS December 2020 Survey of Today’s Pricing Professional

The Professional Pricing Society’s December 2020 survey of pricing professionals received 752 responses from a cross section of industries across the globe. PPS conducts surveys with the hope that this information provides a good synopsis of where pricing stands as a career option while also providing a good demonstration of pricing’s status in the business world. For more information, please email

Achieving Market Access for a Novel Ultra-Orphan Treatment

This case study outlines how to implement value pricing approaches in the difficult process of pricing a new pharmaceutical product. The process implemented in this project enabled the client to achieve market access in the US and the EU5 (Germany, France, UK, Italy, Spain) for a first-in-class, ultra-orphan oncology therapy.

By |2022-04-11T15:30:52+00:00December 31, 2020|Pharma Pricing, Pricing Articles, Pricing Research|0 Comments

Design-to-Value (DTV) Using Cost Integrated Conjoint Analysis

In this article, the author demonstrates the use of Design-to-Value (DTV) and Cost Integrated Conjoint Analysis as an approach for delivering winning product pricing strategies with high value to cost ratios. This article draws upon recently completed pricing consulting projects to illustrate the effectiveness of this approach.

By |2022-04-11T16:28:47+00:00November 30, 2020|Pricing Articles, Pricing Research|0 Comments

Is Customer Research During Uncertain Times Reliable?

The COVID-19 pandemic is causing global economic uncertainty and pricing challenges that are changing daily. One of these challenges is the need to continue to engage with customers to answer near and long-term pricing strategy questions. But will customer research be reliable during this time? The answer is yes, according to the author, who believes that customer research during the COVID-19 crisis can still produce reliable results when carefully implemented.

Go to Top