Pricing Research

Article archives from the Pricing Pricing Society

Achieving Market Access for a Novel Ultra-Orphan Treatment

This case study outlines how to implement value pricing approaches in the difficult process of pricing a new pharmaceutical product. The process implemented in this project enabled the client to achieve market access in the US and the EU5 (Germany, France, UK, Italy, Spain) for a first-in-class, ultra-orphan oncology therapy.

By |2022-04-11T15:30:52+00:00December 31, 2020|Pharma Pricing, Pricing Articles, Pricing Research|0 Comments

Design-to-Value (DTV) Using Cost Integrated Conjoint Analysis

In this article, the author demonstrates the use of Design-to-Value (DTV) and Cost Integrated Conjoint Analysis as an approach for delivering winning product pricing strategies with high value to cost ratios. This article draws upon recently completed pricing consulting projects to illustrate the effectiveness of this approach.

By |2022-04-11T16:28:47+00:00November 30, 2020|Pricing Articles, Pricing Research|0 Comments

Is Customer Research During Uncertain Times Reliable?

The COVID-19 pandemic is causing global economic uncertainty and pricing challenges that are changing daily. One of these challenges is the need to continue to engage with customers to answer near and long-term pricing strategy questions. But will customer research be reliable during this time? The answer is yes, according to the author, who believes that customer research during the COVID-19 crisis can still produce reliable results when carefully implemented.

Conjoint Analysis Supporting Price Decisions

While there are other research techniques that seek to understand the perceived value of products or services, the Conjoint Analysis method indirectly addresses the customer and therefore bypasses biases from direct research methods that make it harder to correctly model consumer choice behavior. In this article, the authors examine the benefits of Conjoint Analysis in developing pricing strategies, present several methods for applying this approach and review case studies of successful pricing projects.

By |2022-05-14T16:08:14+00:00October 31, 2019|Pricing Analytics, Pricing Articles, Pricing Research|0 Comments

December 2018 Survey of Today’s Pricing Professional

The Professional Pricing Society’s December 2018 survey of pricing professionals received nearly 919 responses from a cross-section of industries across the globe. PPS conducts surveys with the hope that this information provides a good synopsis of where pricing stands as a career option while also providing a good demonstration of pricing’s status in the business world.

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