How to Avoid Common Pricing Software Pitfalls
Demand for pricing software has continued to grow as companies strive for a more data-driven pricing approach. As a result, the market has increased, multiple providers have emerged, and total purchasing and implementation costs for pricing software systems have rapidly increased. With such a high upfront investment, one would think the returns would justify the cost. Unfortunately, 92% of pricing software fail to meet targeted KPIs within three years. In this article, the author examines the reasons behind these failing trends.