Even in today’s challenging economy, plagued with high inflation, increasing costs, and supply chain challenges, pricing issues can be easily avoided if you know what to look out for. In this article, the author presents eight common pricing mistakes that companies often make and should work to prevent, especially in light of current challenges.
In this article, the authors posit that the term “pricing” does not do justice to the nature and extent of the work done by professional pricing teams, and suggest it is time to rethink the word and expand it to formally include value management and other peripheral activities which are increasingly becoming part of the functional scope.
2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, the only globally recognized pricing designation. In this article, the Academic Advisor to the CPP designation explains what is new about “CPP 4.0” and explores what CPP designates, what challenges it qualifies pricers to address, and the development process and academic integrity involved in the creation of the curriculum, materials and testing models.