In this article, the authors spotlight Netflix's innovative evolution within the Choice Game. With a fresh approach to its portfolio, including offerings like an ad-supported standard plan, Netflix can set the stage for sustained profitability.
2023 was a tough year for many industries – including tech. However, despite a rocky start to 2024, many companies still expect to return to revenue growth in 2024 according to the results of Simon-Kucher’s 2023 Global Software Study. How? By implementing the four best practices of top-performing companies, which the authors explain in this article.
In this article, the authors present opportunities and strategies that pricers can apply in 2024 to accelerate business growth. Although focused on certain sectors, these insights can be applied by pricers across industries.
Author: Mike Slavin The new year is here, and pricing [...]
Monetization for sustainability is the act of incorporating sustainable business practices that promote environmental and social responsibility into a company's operations in order to generate profits. This approach involves building brand equity, gaining competitive advantage through differential value, creating new revenue streams, and improving pricing. This allows us to get a reward for those in the value chains that create a true positive impact through sustainability solutions.
With the right business practices in place, sustainability and affordability don’t need to be mutually exclusive. And as green products become more the rule than the exception, they shouldn’t be, as the author explains.
From vanishing snacks to your shrinking wallet, everyone is making tradeoffs currently due to shrinkflation. What is the impact of shrinkflation on the brand? And what role does pricing have to play in it? With increased awareness and proactive measures, we can reduce the impact of shrinkflation on our everyday lives and businesses, as the author explains.
In the currently unpredictable, post-COVID, inflation-plagued economy, companies are being tested on their pricing strategies and their pricing decision-making “spine.” In this article, the author analyzes recent pricing decisions by six organizations in diverse industries and outlines the potential strengths and weaknesses of each pricing approach.
Simon-Kucher & Partners recently conducted a cross-national survey to identify trends in leisure travel in the post-pandemic, high-inflation economy. Revenge travel is reaching its peak, yet the cost-of-living crisis is starting to impact leisure travelers’ behavior and spending. Perhaps more than any other sector, travel and tourism has been transformed by the pandemic. Yet it’s clear that the pandemic isn’t the only factor influencing the way we travel in 2022 and beyond. In this article, the authors explore the results of this study and the implications for pricers in travel-related industries. Although industry specific, this article provides useful consumer insights for all pricers dealing with current economic challenges.
Few chief executives have faced the challenge of leading a company through an inflationary spike like the one we are currently experiencing. Lessons from strong leaders and bold action can help CEOs make the decisions that only they can make.