Strategic Pricing

Article archives from the Pricing Pricing Society

Growth during volatility: The competitive edge through pricing, sales, and marketing

In this article, the author discusses how Business-to-Consumer (B2C) companies can apply tactics in pricing, sales, and marketing to edge out competitors and find success during times of volatility. Consumer business executives must continue to invest in sales and marketing budgets and apply them strategically. Similarly, leaders must know how to respond quickly to address and capitalize on changing consumer spending behaviors, as the author explains.

Pricing and Commercial Agility in Volatile Markets

With market volatility continuing for the foreseeable future, leaders need to play both offense and defense at the same time. Make sure you are approaching each offering in a distinct way and not using a “one size fits all” approach to your strategy. Your profitability depends on it, as the author explains

3 Short-Term Pricing Wins and Where Teams Get it Wrong

At the start of each year, most commercial teams are looking to get a running start on strategic initiatives with price and profit improvement. However, before pursuing quick wins, you should ask your commercial teams these key questions: how effective will this strategy be in the long-term when economic cycles shift, are sales teams well-equipped to communicate these changes in a way that is fair to customers, and what would the impact of these changes be on long-term customer satisfaction?

By |2023-05-17T19:17:31+00:00April 28, 2023|Pricing Articles, Strategic Pricing|0 Comments

Consumer Brands: Pricing Power Moves for Higher Profits

For many brands, important cost components will continue to erode the bottom line in 2023. With most brands taking some price increases in 2021-2022, signs of softening demand may be a looming reality for a variety of industries, brands, and sections of any given brand’s markets. What should companies do to combat these economic factors? In this article, the author looks in some detail at three pricing power moves that illustrate that consumer brands always have additional pricing power to find, nurture, and harvest.

The Future of Pricing: Insights on Leading Through Volatile Markets

This paper is based on in-depth interviews conducted by Holden Advisors of leaders of FORTUNE 100 to FORTUNE 500 companies in CEO, President, or SVP roles. All interviews were completed in 2022 with one intent: to understand the drivers of change in current markets, the impact on pricing, and what leaders must do to prepare for the future.

Pricing Missives

In the currently unpredictable, post-COVID, inflation-plagued economy, companies are being tested on their pricing strategies and their pricing decision-making “spine.” In this article, the author analyzes recent pricing decisions by six organizations in diverse industries and outlines the potential strengths and weaknesses of each pricing approach.

By |2022-11-07T23:15:00+00:00October 31, 2022|Pricing Articles, Pricing Trends, Strategic Pricing|0 Comments

Pricing with Confidence: Second Edition

This article on “the inflation imperative” is an excerpt from the second edition of Pricing with Confidence, due to be published in October 2022. Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation was written by Reed K. Holden and Jeet Mukherjee of Holden Advisors, with the intent to provide readers with the tools and resources required to build an organization that executes well in the face of volatility.

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