Subscription Pricing

Article archives from the Pricing Pricing Society

Global Streaming Trends 2022: Subscription Fatigue on the Rise

In this article, the authors reveal and analyze the results of the SKP 2022 Streaming Study. Overall trends show that, even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one-third of users are likely to cancel a subscription in the next year. Experts outline why streaming services need to rethink their monetization models. This article presents insights and strategies for all pricers utilizing subscription and/or usage-based pricing models.

By |2022-12-27T21:59:38+00:00December 31, 2022|Consumer Pricing, Pricing Articles, Subscription Pricing|0 Comments

Inflation in the Subscription Economy

In the world of subscriptions, customers typically pay a fixed amount in regular intervals after having made a purchase decision on a pricing page from a set of available plans, usually differentiated by feature or time commitment. With a dollar in the future not being the same as a dollar today due to record rising inflation, the $20/month you charge customers will be worth less and less in real terms over time. While rising inflation is a legitimate concern for SaaS companies, its effects can be mitigated by planning ahead and adapting prices the right way.

Will Subscriptions Work Forever? The Future of a Popular Pricing Tactic

If you want to incorporate subscription pricing into your business, you need to take a step back and focus on the “forever promise” that your customer wants you to make to them. It’s all about being willing to rethink the bundle of benefits you provide on an ongoing basis, instead of focusing on selling widgets, as the author explains.

By |2022-10-27T21:24:34+00:00March 31, 2022|Pricing Articles, Subscription Pricing|0 Comments

Usage Based Pricing in Subscription Business

To remain competitive in fast-paced environments, companies have opted for various improvements across their product features, supply chains, and services offered. But perhaps most noteworthy are those that flip business models on their heads by moving to subscription and usage-based pricing models. This article analyzes seven types of usage-based pricing models, the benefits and challenges of each, and how these models can be harnessed to develop customer trust and loyalty over time.

Choosing the Right Pricing Model for Equipment as a Service

Makers and sellers of industrial equipment and machinery would like to capture more value from their wares by retaining ownership and charging customers for subscription rates. But the transition to this model has been slow, reflecting the difficulty in pricing accurately. For the model to work, sellers and buyers have to understand the value the equipment adds to the business, and agree on how to share it, as the authors explain.

By |2022-03-24T23:24:12+00:00April 30, 2021|Pricing Articles, Subscription Pricing|0 Comments

This is The Most Important Pricing Trend of 2021

The COVID-19 economy has forced rapid and significant changes in many business and pricing models globally. Most significantly, it has driven the rise of subscription pricing in industries that previously would not have considered a complete pricing strategy transformation necessary. In 2021, we are seeing three trends around subscription pricing which are game-changers and which both B2B and B2C businesses should be keeping a close eye on this year.

Nike: The Dark Horse of Digital Fitness

Nike’s digital strategy has been building towards a dream of personalization at scale. The lynchpin of this strategy is the Nike membership program, which allows Nike to digitize customer interactions. Their app ecosystem allows Nike to collect data on customers that power personalized commerce experiences. One of those apps is Nike Training Club. In this article, the author explores how Nike employs Freemium strategies to engage new users and then moves into personalized subscriptions, product sales and more to maintain customer relationships.

By |2022-04-11T16:47:26+00:00October 31, 2020|Digital Pricing, Pricing Articles, Subscription Pricing|0 Comments

Is Product-As-A-Service the Secret Sauce to Increased Profitability?

In the same way that we see ”Software-as-a-Service” in IT solutions, we are increasingly moving to a world in which manufacturers sell the performance of their products and systems rather than the products themselves, or a “Product-as-a-Service” approach. In this article, the author presents findings and strategies derived from a recent, in-depth market study of the Product-as-a-Service evolution.

By |2022-04-12T21:38:38+00:00February 28, 2020|Pricing Articles, Pricing Strategy, Subscription Pricing|0 Comments
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