Pricing Advisor - January 2012

• Can Green Products Make You Money? by Dr. Karl-Heinz Sebastian
• You're Not Getting Enough Price Objections by Reuben Swartz
•Why Discounting is Like 'Stuff' - It Always Rolls Downhill by Mark Burton
• Linking Price and Value to Expand Share and Capture Profits by Roberto Rivera
• Pricing Wisdom in the Barber Shop by Paul Hunt