• Five Areas to Explore Before Embarking on Value-Based Pricing Programs by: Stephan Liozu, Ph.D., CPP
• Understanding Revenue Changes by: Tim J. Smith, Ph.D.
• How to Leverage Loss Aversion/ Prospect Theory for Pricing Negotiation by: Raymond Augustin
• Pricing Transformations in 2022 by: Kyle Poyar and Steven Forth
02-22 PPS_PricingAdvisor_February2022
File Type:
pdf
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2 MB
Categories:
2022