• Five Areas to Explore Before Embarking on Value-Based Pricing Programs by: Stephan Liozu, Ph.D., CPP
• Understanding Revenue Changes by: Tim J. Smith, Ph.D.
• How to Leverage Loss Aversion/ Prospect Theory for Pricing Negotiation by: Raymond Augustin
• Pricing Transformations in 2022 by: Kyle Poyar and Steven Forth

File Type: pdf
File Size: 2 MB
Categories: 2022