• Introduction to B2B Dynamic Pricing by: Kiran Pudi
• Value Creation vs. Value Capture by: Tim J. Smith, Ph.D., CPP
• B2B Sales: Omnichannel Everywhere, Every Time by: Liz Harrison, Candace Lun Plotkin, Steve Reis, Jennifer Stanley
• Will Subscriptions Work Forever? The Future of a Popular Pricing Tactic by: Robbie Kellman Baxter

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