Pricing Advisor - April 2011

• Never a Greater Need for Strategic Price Increases by Paul Hunt
• Pitfalls to Avoid When Negotiating Managed Care Contracts for New Products by Nicholas Keppeler
• Don't Cry for Coca-Cola by Peter N. Golder
• Creating a Pricing Function to Adopt Value Based Pricing, Stop Margin Leakage by Patrick J Taylor

File Type: pdf
Categories: 2011