Pricing Advisor - April 2014

• A Guide to Successful International Rx-to-OTC Pricing by Fabian Schmidt and Nick Walrath
• When 'Nickel and Diming' May be 'Penny Wise and Pound Foolish' by Harmeet Singh and Hans Schumann
• Are You Listening to Your Customers? Analytics Will Help Your Pricing Decisions by Frederic Puech
• The Art of Raising Prices: Lessons from Amazon Prime by Rafi Mohammed

File Type: pdf
Categories: 2014