• Why Retailers Should Implement a Culture of Scientific Measurement by Michael Greene, Anna Hong and Drew Gaputis
• How The Pursuit of Customer Satisfaction Is Insufficient and What May Replace It by Tim J. Smith
• Price Sensitive Customers Will Tolerate Uncertainty by Rafi Mohammed
• Seven Cornerstones of Successful Pricing Implementation by Dr. Daniel Bornemann and Mark-Daniel Rentschler

File Type: pdf
File Size: 297 KB
Categories: 2015