• Pricing in the Age of Machine Learning - Hype v. Reality by Tim J. Smith Ph.D.
• How to Quantify Intangible Customer Value by Ed Arnold
• Digital Pill Excitement: Do Payers Share the Same Sentiment? by Julia Ehrhardt, Mike Zhu, Seth Jorde and Scott Heim
• Is Elasticity the Best Tool in Your Arsenal? Not Always. by Richard Harrington
File Type:
pdf
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Categories:
2018
