Pricing Advisor – September 2023

• Streaming Slowdown Making Players Re-think Offerings to Prevent Subscription Churn by: Lisa Jaeger and Jonathon Grant
• MaxDiff in Price Research by: Finn Hansen
• Combating Anchoring Bias in B2B Sales by: Teng Yang
• Price Optimization: Why it’s Important and How it Works by: Paul Sansom
• Stop Blaming Ticketmaster for High Prices by: Rafi Mohammed

File Type: pdf
Categories: 2023