Pricing Advisor - October 2022

• Something's Coming: How US Companies Can Build Resilience, Survive a Downturn, and Thrive in the Next Cycle by: Stephan Görner, Arvind Govindarajan, Ezra Greenberg, John Kelleher, Ida Kristensen, Linda Liu, Asutosh Padhi, Alex Panas, and Zachary Silverman
• What Happens to Pricing When Demand Falls? by: Kirk Jackisch
• Costco Prices: Bargains, Brilliance & Brand Consistency by: Robert Ribciuc
• Pricing Missives by: Tim J. Smith, Ph.D.