• The Case for Pricing as a Formal Discipline by Stephan M. Liozu, Ph.D.
• How Retailers Use Personalized Prices to Test What You're Willing to Pay by Rafi Mohammed
• Stop Cross-Selling! Help Customers Buy Instead by Wei Ke, David Chung and Matthew Jackson
11-17 PPS_PricingAdvisor_November2017
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2017