Pricing Advisor – November 2023

• The 5 Pitfalls of Conjoint Analysis in Pricing Research by: Dr. Felix Friederich
• Mastering the Price Wars: Thriving in Competitive Markets by: Ed Heskins
• Restaurant Cost and Price Increases: The Value of Digital and Loyalty Initiatives by: Philip W. Daus and Dave Clement
• Is There a PERFECT Pricing Model? by: Manuel Wätjen
• What is Price Sensitivity and Why Should EVERY E-Commerce Business Measure it? by: Krzysztof (Kris) Szyszkiewicz