Journal of Professional Pricing - First Quarter 2008

• Do Fish Need Demand Curves? by Rob Docters
• Pricing in a Proliferating World by Kevin Bright, Dieter Kiewell and Andy Kincheloe
• The New Economics of Customer Loyalty Programs by Andrew Watterson, Scot Hornick and Raj Lalsare
• Top Automotive Suppliers Move to Value-Based Pricing by Dr. Hannes Utikal, Dr. Bernhard Ebel and Dr. Markus B. Hofer

File Type: pdf
Categories: 2008