• How to Price Smarter in Uncertain Times by John G.Hanson, George L. Coleman and Raymond C. Florio
• Introduce New Prices without Driving Customers Away by Sebastian Voigt and Frank Bilstein
• A Skeptic’s Guide to the Value of Strategic Pricing by Patrick Manning and Maggie Laird
• Pricing New Products and Innovations Effectively by Jan Krasnodebski

File Type: pdf
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Categories: 2009