Journal of Professional Pricing - First Quarter 2009

• How to Price Smarter in Uncertain Times by John G.Hanson, George L. Coleman and Raymond C. Florio
• Introduce New Prices without Driving Customers Away by Sebastian Voigt and Frank Bilstein
• A Skeptic’s Guide to the Value of Strategic Pricing by Patrick Manning and Maggie Laird
• Pricing New Products and Innovations Effectively by Jan Krasnodebski

File Type: pdf
Categories: 2009