Journal of Professional Pricing - First Quarter 2015

• Building a Distinctive and Compelling Value Proposition by Stephan Liozu
• Keys to Smart Profit Growth: Better Pricing for New Products Begins Early in the R&D Phase by Fan Oswald-Chen
• Implementing Value Pricing: A Case Study by Laurent Gambier
• PPS December, 2014 Survey of Today’s Pricing Professional by Kevin Mitchell

File Type: pdf
Categories: 2015