• Brand Premium in the Light of Tenders by Slobodan Farago
• Do CPG Companies Really Have Control Over Pricing? by Tim J. Smith
• Excerpt from ‘Price Management – Strategy, Analysis, Decision, Implementation’ by Hermann Simon and Martin Fassnacht
• PPS December 2018 Survey of Today’s Pricing Professional by Professional Pricing Society

File Type: pdf
File Size: 5 MB
Categories: 2019