• EDLP and Trade Promotion ROI: Measurement and Capability Development by Joseph Jang, Ph.D
• Why Pricing Strategies Fail by George E. Cressman, Jr
• Rocket Plan by Mark Burton and Steve Haggett
• Pricing Policy: A Tool to Implement Corporate Strategy or a Reaction to Market Pressure by Robert C. Maddux
PPS_Journal_Q209
File Type:
pdf
File Size:
2 MB
Categories:
2009