• EDLP and Trade Promotion ROI: Measurement and Capability Development by Joseph Jang, Ph.D
• Why Pricing Strategies Fail by George E. Cressman, Jr
• Rocket Plan by Mark Burton and Steve Haggett
• Pricing Policy: A Tool to Implement Corporate Strategy or a Reaction to Market Pressure by Robert C. Maddux

File Type: pdf
File Size: 2 MB
Categories: 2009