Journal of Professional Pricing - Second Quarter 2010

• Relationship Pricing: The Next Revolution in Retail Financial Services Marketing? by Rob Friedman and Leandro Dalle Mule
• Pricing for Long-Term Profit and Growth by Jim Saunders
• Price and Brand in the Automotive Industry by Dr. Rainer Meckes and Dr. Martin Gehring
• Government Programs Regulations: Treat Them as Simple Calculations at Your Own Risk by Sean Cassidy and Gopkiran Rao

File Type: pdf
Categories: 2010