• Won a Price Battle, but Lost the Price War? by Richard Zinoecker
• Sustaining Pricing as a Leading Management Tool by Greg Cudahy, Thomas G. Jacobson, and Tiago L. Salvador
• Simplifying the Pricing Labyrinth by Dan Reese, Lige Shao, and Patricio Simpson
• Lessons from the Auction Block for Buyers and Sellers by William L. Sippel and Joseph P. Cook