• Capturing the Value of MedTech Ingenuity: The Case for Pricing Innovation by Julie Meehan, Marc Abels, Omer Saka and Anard Sairam
• Who is in Charge of Customer Value in your Organization? The Emerging Role of Chief Value Officer by Stephan M. Liozu, Ph.D. and Ron J. Baker
• Making Salespeople Champions of Price Strategy by Reed K. Holden, PhD
• The Delayed Revolution by Hermann Simon