Journal of Professional Pricing - Fourth Quarter 2007

• How to Use Price to Penetrate Markets by Rob Docters, Mike Reopel, Jean-Mey Sun and Stephen Tanny
• Delivering the Digital Goods: iTunes vs. Peer-to-Peer by Ramon Casadesus-Masanell and Sean Silverthorne
• Seeing through the Fog: Managing Price Demands by George Cressman
• Broadening the Lens: The Future of Retail Lines Pricing by John Higginson

Categories: 2007