Journal of Professional Pricing - Fourth Quarter 2013

• Zero-Pricing by Dr. Enrico Trevisan, Mauro Di Donato and Raffaele Brusco
• Holistic Pricing Management: From Silo to Cross-Functional Pricing Decisions by Dr. Stephane Bratu
• Using Value Pricing to Launch Fighter Line Products in Emerging Economies by Vishal Gupta

File Type: pdf
Categories: 2013