Effective Price Management: A Key to Boosting Profits
In the rapidly evolving business landscape, effective price management is a critical factor in determining a company’s success. Effective price management is a continuous process that requires a nuanced understanding of market trends, customer expectations, and ethical pricing considerations. It’s about finding that sweet spot where profitability meets fairness, contributing to both immediate financial success and long-term brand loyalty, as the author explains.
GenAI Needs Pricing Strategies to Match Its Potential
The models and applications for generative AI (GenAI) can unlock more of their transformative potential if their developers devise smarter pricing strategies instead of defaulting to familiar tech-industry options. The right pricing strategy depends on how a solution creates value for customers, how differentiated it is, and how its cost structure will evolve, as the authors explain.
Revenue Growth Management: An Introduction to the Flywheel
Revenue Growth Management (RGM) is a critical capability to make holistic business decisions in a time that is characterized by high volatility in costs and demand, with rapidly changing consumer behavior. In this article, the authors present the concept of the RGM Flywheel, an approach that harnesses six primary RGM levers to unlock profitable growth. Although the article focuses on the increasing influence of RGM approaches in consumer goods industries, this article presents pricing strategies and RGM best practices that pricers can apply in multiple industries and markets.
Trends 2024: What you need to expect for your sector
In this article, the authors present opportunities and strategies that pricers can apply in 2024 to accelerate business growth. Although focused on certain sectors, these insights can be applied by pricers across industries.
AI-Powered Pricing: Good for the Planet, Good for Business
Embracing AI enables not only financial profits but progress—progress towards smarter, more conscious consumption benefiting both people and the planet, as the author explains.
The Metaverse: Overhyped and under-monetized?
Over the last 3 years, Metaverse applications were hyped quite prominently. With high interest rates and a slowing economy, companies are refocusing on their bread-and-butter business. Hence, the big question is how Metaverse applications can help to boost firms’ growth and profitability?
Online Pricing Courses
The PPS online pricing training platform was specifically designed to help you increase your pricing intelligence and maximize your potential within your organization. With over 40 professionally crafted pricing courses, PPS is equipped to cover all of your pricing and business training needs.
We proudly offer the Certified Pricing Professional (CPP) designation, the recognized industry standard for pricing expertise and excellence. You can achieve your CPP at our live PPS Workshops or from the comfort of your own home or office with on-demand online courses!
“There is no other organization that has PPS’s ability to discuss and train on pricing with authority.”
— Stephan Liozu, Ph.D., CPP, Founder of Value Innoruption Advisors, Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management