Pricing Articles from Professional Pricing Society

Article archives from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals

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Recent Articles from Pricing Experts

Price Walls and Demand Curves in Pricing Strategies

In this article, the author explains the concept of price walls – psychological price points where small price changes generate significant changes in sales volume and revenue – and why they – as well as understanding what an actual demand curve looks like for a specific product or product, family, or service – are critical components for developing a successful pricing strategy.

By |December 31, 2022|Price Elasticity, Pricing Analytics, Pricing Articles|

Global Streaming Trends 2022: Subscription Fatigue on the Rise

In this article, the authors reveal and analyze the results of the SKP 2022 Streaming Study. Overall trends show that, even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one-third of users are likely to cancel a subscription in the next year. Experts outline why streaming services need to rethink their monetization models. This article presents insights and strategies for all pricers utilizing subscription and/or usage-based pricing models.

By |December 31, 2022|Consumer Pricing, Pricing Articles, Subscription Pricing|

Getting Everyone Onboard for Price Increases

Customers want the best value, not necessarily the best price. Our job is to justify the price based on the value we deliver. Often customers do not know or purposely ignore this. This includes the product, services, support, and terms and conditions we offer. Getting a lower price from a competitor is not the same as getting the “same value” at a lower price. Knowing and communicating your unique value proposition is key in implementing price increases, as the author explains.

By |December 31, 2022|Price Increases, Price Management, Pricing Articles|

The Future of Pricing: Insights on Leading Through Volatile Markets

This paper is based on in-depth interviews conducted by Holden Advisors of leaders of FORTUNE 100 to FORTUNE 500 companies in CEO, President, or SVP roles. All interviews were completed in 2022 with one intent: to understand the drivers of change in current markets, the impact on pricing, and what leaders must do to prepare for the future.

By |December 31, 2022|Journal of Professional Pricing, Pricing Articles, Strategic Pricing|

The Value Mindset

In this paper, the author examines the nature and phases of value transformation and why the process is challenging. He examines how working on a value mindset can accelerate the journey and get teams fully aligned on what matters, and concludes by exploring the approach and implementation of the 6A Value Mindset model.

By |December 31, 2022|Journal of Professional Pricing, Pricing Articles, Value Pricing|
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