The Professional Pricing Society is the worldwide pricing idea marketplace where business professionals come together for gaining actionable insights, new and refined skillsets, and earning pricing credentials.
The PPS online pricing training platform was specifically designed to help you increase your pricing intelligence and maximize your potential within your organization. With over 40 professionally crafted pricing courses, PPS is equipped to cover all of your pricing and business training needs.
Online Pricing Courses Developed by Global Pricing Leaders in Business and Academia
We proudly offer the Certified Pricing Professional (CPP) designation, the recognized industry standard for pricing expertise and excellence. You can achieve your CPP at our live PPS Workshops or from the comfort of your own home or office with on-demand online courses!
“There is no other organization that has PPS’s ability to discuss and train on pricing with authority.” — Stephan Liozu, Ph.D., CPP, Founder of Value Innoruption Advisors, Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management
In this article, the author explains the concept of price walls – psychological price points where small price changes generate significant changes in sales volume and revenue – and why they – as well as understanding what an actual demand curve looks like for a specific product or product, family, or service – are critical components for developing a successful pricing strategy.
In this article, the authors reveal and analyze the results of the SKP 2022 Streaming Study. Overall trends show that, even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one-third of users are likely to cancel a subscription in the next year. Experts outline why streaming services need to rethink their monetization models. This article presents insights and strategies for all pricers utilizing subscription and/or usage-based pricing models.
Customers want the best value, not necessarily the best price. Our job is to justify the price based on the value we deliver. Often customers do not know or purposely ignore this. This includes the product, services, support, and terms and conditions we offer. Getting a lower price from a competitor is not the same as getting the “same value” at a lower price. Knowing and communicating your unique value proposition is key in implementing price increases, as the author explains.
This paper is based on in-depth interviews conducted by Holden Advisors of leaders of FORTUNE 100 to FORTUNE 500 companies in CEO, President, or SVP roles. All interviews were completed in 2022 with one intent: to understand the drivers of change in current markets, the impact on pricing, and what leaders must do to prepare for the future.
In this paper, the author examines the nature and phases of value transformation and why the process is challenging. He examines how working on a value mindset can accelerate the journey and get teams fully aligned on what matters, and concludes by exploring the approach and implementation of the 6A Value Mindset model.
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