Pricing Articles

Articles from past editions of the Pricing Advisor newsletter
and The Journal of Professional Pricing

Strategic Pricing for Better Business Results: A Comprehensive Guide on Pricing Research

Given the swift and unpredictable shifts in the market, companies must possess the agility to adapt and remain competitive. Strategic adjustments in pricing enable companies to proactively respond to these changes, staying ahead of the curve and maximizing profits. This article emphasizes the crucial impact of strategic pricing research on companies' profitability and competitiveness. By aligning prices with customer preferences, businesses can optimize profits, increase market share, and foster customer loyalty, as the author explains.

By |April 16, 2024|Categories: Pricing Articles, Pricing Research|Tags: , |

Back to Reality 2.0: Five Recession Busters to Survive the Looming Slow Down

The natural reaction in times of crisis is to increase discounts and to close deals at any cost to keep the lights on. There are things you can do without giving away the farm. Pricing can be a creative and innovative tool to accomplish remarkable success while delivering more value to your customers and prospects, as the author explains.

Control: The Cornerstone of Effective Pricing

Author: Marcelo Krybus, CPP Proper control and analysis are indispensable to implement strategic pricing definitions effectively. The article draws a parallel between the evolution of pricing and analytics, outlining thirty-two indicators for monitoring performance and identifying opportunities. Additionally, key challenges and considerations for implementing a pricing monitoring process are highlighted. Marcelo Krybus, CPP, is a Partner Director at Quantiz Pricing Solutions. He has more than 15 years of experience specializing in various sectors such as agriculture, construction, education, and pharmaceuticals. Connect with him on LinkedIn here or reach out via email at The Journal of Professional Pricing, March 2024 DOWNLOAD PDF VERSION Introduction Peter Drucker, a renowned figure in modern management, said that “what gets measured gets managed” and “what gets measured can be improved.” Control is considered one of the six structural pillars of pricing, alongside strategy, price setting, commercial policy, processes, and [...]

Repricing Analytics in Difficult Trading Environments

In recent years, globally significant events have dramatically impacted supply chain related costs obliging many businesses to substantially increase their prices. The magnitude of price adjustments was so unprecedented that many organizations lacked the necessary experience to manage their offerings effectively in rapidly changing market conditions. This resulted in some companies failing to increase prices sufficiently, foregoing profit due to fear of lost sales, whilst others hit an inappropriately high price-point, to the detriment of sales. Many businesses ended up in a bedlam of distorted value propositions, incomprehensible price structures across markets and channels, and hence sub-optimal market competitiveness. Now, as the economy and markets start to recalibrate, there is urgency for businesses to rationally revisit pricing. The current article discusses some of the price analytics that could help on the way. They could form, as the author explains, a formidable basis for the application of AI – based pricing.

What to Price? Products, Use Cases, Value Paths

Most SaaS companies price products. This seems like the obvious thing to do since they do, in fact, sell products. However, is this always the best approach? In this article, the author highlights the benefits of alternative pricing approaches, such as pricing “use cases” and “value paths,” basing pricing strategy more on what “leads a buyer to buy or a user to use.” Although this article focuses on SaaS companies, these considerations apply to pricers in multiple markets and organizational structures.

PPS December 2023 Survey of Today’s Pricing Professional

The Professional Pricing Society’s December 2023 survey of pricing professionals received 752 responses from a cross section of industries across the globe. The mission of PPS is to nurture the global community of pricing professionals and to disseminate pricing expertise throughout the business world. As part of this mission, we conduct surveys as a free benefit to our members with the hope this research provides useful insights, including where pricing stands as a career option, the most- and least-favored aspects of pricing roles, pricing’s current status in the business world, and much more.

Effective Price Management: A Key to Boosting Profits

In the rapidly evolving business landscape, effective price management is a critical factor in determining a company’s success. Effective price management is a continuous process that requires a nuanced understanding of market trends, customer expectations, and ethical pricing considerations. It’s about finding that sweet spot where profitability meets fairness, contributing to both immediate financial success and long-term brand loyalty, as the author explains.

By |March 31, 2024|Categories: Price Management, Pricing Articles|Tags: |

GenAI Needs Pricing Strategies to Match Its Potential

The models and applications for generative AI (GenAI) can unlock more of their transformative potential if their developers devise smarter pricing strategies instead of defaulting to familiar tech-industry options. The right pricing strategy depends on how a solution creates value for customers, how differentiated it is, and how its cost structure will evolve, as the authors explain.

By |March 31, 2024|Categories: Pricing and AI, Pricing Articles|Tags: , |

Revenue Growth Management: An Introduction to the Flywheel

Revenue Growth Management (RGM) is a critical capability to make holistic business decisions in a time that is characterized by high volatility in costs and demand, with rapidly changing consumer behavior. In this article, the authors present the concept of the RGM Flywheel, an approach that harnesses six primary RGM levers to unlock profitable growth. Although the article focuses on the increasing influence of RGM approaches in consumer goods industries, this article presents pricing strategies and RGM best practices that pricers can apply in multiple industries and markets.

By |March 31, 2024|Categories: Pricing Articles, Pricing Strategy, Revenue Management|Tags: , |

The Metaverse: Overhyped and under-monetized?

Over the last 3 years, Metaverse applications were hyped quite prominently. With high interest rates and a slowing economy, companies are refocusing on their bread-and-butter business. Hence, the big question is how Metaverse applications can help to boost firms’ growth and profitability?

By |February 29, 2024|Categories: Pricing and AI, Pricing Articles, Pricing Strategy|Tags: , |

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