Pricing During Turbulent Times

Instructor: Paul Hunt

If you would like to enroll in this course, please click here to purchase this course individually, click here to purchase the CPP bundle, or click here to purchase the CPE bundle.

This is a dangerous time for pricing. A recession, combined with large fluctuations in commodities and exchange rates are making it extremely difficult to manage pricing. This course is focused on helping pricers be more effective during this time of economic uncertainty.

Module 1 – Overview

  • The forces of turbulence
  • Building a “Turbulence Score” for your company/industry
  • The 7 pricing dangers of turbulence

Module 2 – Changing Customer Needs

  • Staying in touch with changing customer needs
  • Best practices in forecasting demand at different price levels during turbulent times
  • Handling negotiations with customers

Module 3 – Smart Competitive Pricing

  • How to minimize the chances of a price war
  • Participants will compete in an experimental “Price Wars” game
  • How to outmaneuver the competition

Module 4 – Strategies for a Recession

  • Strategic adjustments that protect margins
  • Implementing smart price changes
  • Principled price responsiveness to changes in the economy

Module 5 – Handling Turbulence Handling Turbulence in Commodities and the Exchange Rate

  • Protecting your pricing during fluctuations in the exchange rate
  • How to handle fluctuations in commodities

Processes for ensuring better decision-making

This course includes case studies, group discussions and interactive exercises that allow pricers to experience the impact of turbulence.

By the end of this session, pricers will be better equipped to handle the external forces that are impacting their business.

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

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