behavioral pricing

Article archives from the Pricing Pricing Society

Costco Prices: Bargains, Brilliance, and Brand Consistency

Understanding Costco’s messaging code embedded in its price point endings can be dramatically useful for consumers looking for bargains and further inflation-fighting opportunities. For pricers and marketers, it invites admiration and respect for a brand that is immensely successful because it thinks the details through, as the author explains.

By |2022-11-07T23:06:02+00:00October 31, 2022|CPG Pricing, Customer Pricing, Pricing Articles|0 Comments

Case Study: 36% Higher Portfolio Value with Behavioral Selling

In this case study, the author outlines a portfolio optimization project for Oberbayerische Volksblatt (OVB) Rosenheim. This project helped the company transition from a confusing showcase of possibilities to a subscription store that helps customers decide. The emphasis on behavioral selling has increased the company’s portfolio value by 36%.

By |2022-04-11T15:45:09+00:00November 30, 2020|Behavioral Pricing, Pricing Articles|0 Comments
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