commercial strategy

Article archives from the Pricing Pricing Society

The Balancing Act Between Customer Experience and Price

Customer experience can absolutely be the competitive differentiator for your company. However, many companies don’t feel they’re getting the best business results from customer experience because of the costs of implementing CX. On the other hand, if you do it right, it will drive the positive impact you seek, as the author explains.

By admin|2023-11-05T17:31:15+00:00November 30, 2018|Customer Experience, Customer Value Management, Pricing Articles|0 Comments

3 Essential Tips to Improve your Commercial Strategy

All companies need to utilize value when developing and executing their go-to-market pricing strategies. However, if you are an Innovative company and “…live or die on your ability to get price,” this process can become all the more complex. In this article, the author recommends three strategies to help innovation companies improve their commercial strategy.

By admin|2023-11-05T17:22:58+00:00November 30, 2018|Pricing Articles, Pricing Strategy|0 Comments

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