Customer experience can absolutely be the competitive differentiator for your company. However, many companies don’t feel they’re getting the best business results from customer experience because of the costs of implementing CX. On the other hand, if you do it right, it will drive the positive impact you seek, as the author explains.
All companies need to utilize value when developing and executing their go-to-market pricing strategies. However, if you are an Innovative company and “…live or die on your ability to get price,” this process can become all the more complex. In this article, the author recommends three strategies to help innovation companies improve their commercial strategy.