consumer price research

Article archives from the Pricing Pricing Society

MaxDiff in Price Research

MaxDiff is a versatile and powerful research technique that can provide valuable insights for new product development. By understanding its theoretical underpinnings, advantages, and applications, as well as the challenges and limitations, researchers and product developers can effectively leverage MaxDiff to make informed decisions and create successful products that resonate with their target audience, as the author explains.

By |2023-09-26T21:49:02+00:00September 29, 2023|Pricing Articles, Pricing Research|0 Comments

Theory of Relativity: Using Relative Price Points to Guide Consumer Behavior

The context in which consumers shop for products has a significant impact on buying behavior. Pricing and economic research has shown that consumers constantly make tradeoffs between the options put in front of them, whether consciously or not. In this article, the author presents four best practices pricing practitioners can apply to leverage relative price points and successfully restructure your portfolio.

By |2024-02-25T20:21:48+00:00January 31, 2016|Pricing Articles, Pricing Research, Pricing Strategy|0 Comments
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